The Immigration Of The United States - 1215 Words

â€Å"Give me your tried, your poor, your huddled masses yearning to be free†¦Send these†¦the homeless†¦ I lift my lamp beside the golden door.† Large number of immigrants came to the United States during the late 1800’s and the early1900 s. Many European immigrants entered the United States through the processing Center Ellis Island, while the Chinese immigrants entered the United States through Angel Island. The immigrants went through many medical and oral exams before they were allowed to enter the country. Today the United States allows immigrants into the country as long as they go through a legal process to become a citizen. But I knocked at the door and found â€Å" the Western style buildings are lofty: but I have not the luck to live in them. How was anyone to know that my dwelling place would be a prison?† Has the United States government been fair to immigrants throughout history and should the United States government place stricter limits on the amount of immigrants that come into the United States? Most European immigrants left their homeland to escape political oppression, to seek the freedom to practice their religion, or to find opportunities denied them at home. Immigrant workers were over-represented in skilled trades, mining and as peddlers, merchants and laborers in urban areas. They brought their customs, which helped develop American culture that created the positive image of immigrants in American minds through the arts. In the mid 1800s,Show MoreRelatedImmigration And The United States986 Words   |  4 PagesImmigration in the United States continues to increase rapidly year by year. According to an analysis of monthly Census Bureau data by the Center for Immigration Studies, the immigration population in the United States, both legal and illegal, hit a record of 42.1 million in the second quarter of this year, an increase of 1.7 million since the same quarter of 2014 (CIS.org). Clearly , Immigrants make up a large part of the population in the United States, and for most immigrants, migrating to theRead MoreImmigration Of The United States1399 Words   |  6 Pages Michelle Faed English 126 Immigration in the United States The United States of America, being a country established by immigrants, is known all over the world as the land of great opportunities. People from all walks of life travelled across the globe, taking a chance to find a better life for them and their family. Over the years, the population of immigrants has grown immensely, resulting in the currently controversial issue of illegal immigration. Illegal immigrants are the people whoRead MoreImmigration And The United States965 Words   |  4 Pages Immigration is a highly controversial and big problem in the United States today. â€Å"While some characterize our immigration crisis as solely an issue of the 11 to 12 million unauthorized immigrants living in this country, our problems extend beyond the number of undocumented people to a broader range of issues. The lack of a comprehensive federal solution has created a slew of lopsided, enforcement-only initiatives that have cost the country billions of dollars while failing to end un authorizedRead MoreImmigration On The United States1302 Words   |  6 PagesImmigration Rights in the U.S. Immigration has occurred in the U.S. for for many years. Some say it’s the foundation of our country. America is the country where people leave their own country to live. People would leave due to mistreatment, hunger issues or job opportunities. America is known for starting over or accomplishing dreams, so immigrants travel over to follow those dreams. People emigrate from one country to another for a variety of complex reasons. Some are forced to move, due to conflictRead MoreThe Immigration Of The United States1711 Words   |  7 PagesThe vast majority of people living in the United States are descendants of immigrants, and yet majority of them are against them. It is quickly forgotten that America was built on immigrants that wanted a new life. A life free from harsh government, and the freedom from forced religion. The original settlers were immigrants that stole this land; immigrants continued to come for years. It is not a newly constructed concept that immigrants have always been a problem, ask any Native American. One usedRead MoreImmigration Of The United States1064 Words   |  5 Pages Camarota (2007, p.1), director of the Immigration Studies Center, reports there are 1.6 million documented and undocumented migrants take up residence in the United States every year. Camarota goes on to say that the immigrants occupy one-eighth of the total population who settled in the U.S. The flood of aliens, to a significant degree, hinders the development of the United States. Therefore, the issues which relate to immigration must not be neglected, and the government should keep the numberRead MoreImmigration And The United States Essay1377 Words   |  6 Pages Immigration has been a large conversation topic for such a long time in our country. We have worked on policies for immigration, and have made changes to them throughout the duration of our country’s existence. This topic is always worth mentioning and important, but has become a bigger topic once again due to presidential elections and the conversations being had about immigration from said elections. It is not necessarily easily seen if the concern with immigration is who is here legally or limitingRead MoreImmigration Of The United States1565 Words   |  7 PagesA native of Mexico, Gonzalez came to the United States using a visa, to visit family members and in 1994, police convicted Gonzalez of the abduction and rape of a Waukegan, Illinois woman. During his conviction his attorney, Vanessa Potkin, addressed that at twenty years old, Gonzalez spoke very little English, had no criminal record, and yet the police wanted to pin the crime on him. Twenty years later, DNA from the crime cleared him of both charges, and Gonzalez is now threatened with deportationRead MoreImmigration : The United States1087 Words   |  5 PagesThe United States is a popular and powerful which many people admire. It is very true that the country prospect and is more enrich. O pening the border might improve the economy or can impact the job market for American citizens. It is the jobs of American citizens to be given more to this illegal immigrant. I believe the U.S. borders should remain closed. While it is clear that opening the borders can have benefits, I believe it is more important to keep jobs available for Americans. In my opinionRead MoreThe Immigration Of The United States1632 Words   |  7 PagesFrench and European to settle in the New World. Since the colonial era, America has seen a wave of immigrants migrate in search of freedom and equality. Is this the same immigration today? Nearly 11.6 million immigrants from Mexico reside in the U.S. Today Immigration has a significant impact on many aspects of life in the United States, from the workforce and the classroom to communities across the country. Not all immigrants come to America legally whether as naturalized citizens, legal permanent residents

Foundation’s Edge AFTERWORD Free Essays

(for now) AFTERWORD BY THE AUTHOR This book while self-contained, is a continuation of The Foundation Trilogy, which is made up of three books: Foundation, Foundation and Empire, and Second Foundation. In addition, there are other books I have written which, while not dealing with the Foundations directly, are set in what we might call â€Å"the Foundation universe.† Thus, the events in The Stars, Like Dust and The Currents of Space take place in the years when Trantor was expanding toward Empire, while the events in Pebble in the Sky take place when the First Galactic Empire was at the height of its power. We will write a custom essay sample on Foundation’s Edge AFTERWORD or any similar topic only for you Order Now In Pebble, Earth is central and some of the material in it is alluded to tangentially in this new book. In none of the earlier books of the Foundation universe were robots mentioned. In this new book, however, there are references to robots. In this connection, you may wish to read my robot stories. The short stories are to be found in The Complete Robot, while the two novels, The Caves of Steel and The Naked Sun, describe the robotic period of the colonization of the Galaxy. If you wish an account of the Eternals and the way in which they adjusted human history, you will find it (not entirely consistent with the references in this new book) in The End of Eternity. All the books mentioned existed as Doubleday hardcovers, to begin with. The Foundation Trilogy and The Complete Robot are still in print in hardcover. Of the others, Pebble in the Sky and The End of Eternity are included in the omnibus volume The Far Ends of Time and Earth, while The Stars, Like Dust and The Currents of Space are in the omnibus volume Prisoners of the Stars. Both omnibus volumes are in print in hardcover. As for The Caves of Steel and The Naked Sun, they are included in the omnibus volume The Robot Novels, still available from the Science Fiction Book Club. And all are in print in softcover editions, of course. How to cite Foundation’s Edge AFTERWORD, Essay examples

Marketing of Rolex free essay sample

Mr.Hans Wilsdorf, the founder of the Rolex Watch Company, was born. Sadly orphaned by the age of 12, he continued on with a full education at a leading boarding school in Switzerland and after leaving secured his first job as an apprentice in a large firm of pearl importers. However, it was due to friendship, struck while at school, that would see Mr.. Wilsdorf enter the world of watches. His friend turned to him one day and said: When we’re finished with all this school business, you’d better come and join us. We export watches all over the world So it was that Hans Wilsdorf, at an age of 19, started work as an English correspondent and clerk with the firm of Messrs. Cuno Korten in La Chaux-de-Fonds, Switzerland. His friend earlier comment had been no idle boast, as this firm was a very large exporter of watches with a turnover of nearly Frs1m a year. It was in this position that Mr.. Wilsdorf interest in watches was undoubtedly sparked. As he commented: it provided an excellent opportunity to study the watch making industry closely and examine every type of watch produced both in Switzerland and abroad The Move to London: By 1903 Mr.. Wilsdorf had settled in London working for another watch making firm. After gaining experience from this and his previous employment and growing in self confidence he set about to established his own firm. With financial help from his brother-in-law, Alfred Davis, the company known as ‘Wilsdorf and Davis’ was founded. The firm did not initially produce wristwatches because wristwatches were not thought masculine by the public and also the technical difficulties that many watch makers believed existed in trying to make this type of timepiece. Such problems as the difficulty of producing a movement small enough to be housed in a case to be worn on the wrist and the likely hood of moisture and dust entering this case and thereby ruining movement were cited. However, unlike other producers of wristwatches, this was not to deter Mr. Wilsdorf. The first stumbling block was surmounted with the acquaintance of Hermann Aegler. While working in La Chaux-de-Fonds Mr. Wilsdorf had come to hear of this gentlemen and his ability to produce rough movements that would be small and cheap enough to be used in the production of wristwatches. In 1905, Mr. Wilsdorf, full of conviction of the possibilities of the wrist watch, placed an order worth several hundred thousand French Francs for these movements, an order which at this time was the largest ever booked. The second difficulty in producing this type of watch, a case impenetrable to moisture and dust, was not to be achieved for another twenty years. But, in the meantime, one of the major events in Rolex history occurred. What’s in a Name? Although the firm was very successful being known as Wilsdorf and Davis, Mr. Wilsdorf sought to establish a trade name that would identify the company and the products that it made. Therefore, on 2nd July 1908 the now famous name of ‘Rolex’ was coined. There are many speculations as to the precise meaning of this name, to which I will not add, but what is known is that this name was chosen for very sound reasons. Mr. Wilsdorf wanted a name that was: hort, yet significant, not cumbersome on the dial (thus leaving room enough for the inscription of the English traders name) and above all a word easy enough to memorize, with a pleasant sound and have its pronunciation unchanged whatever European language it is spoken The picture shows the patented Rolex vacuum device, used to test the waterproofness of an ‘Oyster’ case. The watch is immersed in the water and by e xpelling air a vacuum is created. If there are any leaks in the case, small air bubbles will be seen escaping and rising to the surface. However, using the manufactures trade name on the dial of a watch was going against the accepted practice of the time. Historically it was the importers name and not the manufactures that was displayed on the watch dial. It was to take time, money and a major technical innovation to break this tradition. Initially Rolex were successful in having 1 watch in every 6 carrying their trade name, but by 1925 this had only increased to 3 in 6. Therefore tiring of the slow progress, Mr. Wilsdorf took an enlightened step. He spent ? 2,000 a year, a huge amount for that time, to publicize the Rolex name and heighten public awareness of the brand. This action helped to increase the watches supplied with the Rolex trade name to 5 in 6. Yet it was not until the invention of the ‘Oyster’ case that Rolex could dictate to the importers that every watch supplied by them was to carry the Rolex name. For many years Mr. Wilsdorf and his assistants had been working to produce: â€Å" A watc h case so tight that our movements will be permanently guaranteed against damage caused by dust, perspiration, water, heat and cold. Only then will the perfect accuracy of the Rolex be secured. History: In 1905, Hans Wilsdorf18, a German citizen, establishes with his brother in law a firm called Wilsdorf Davis and specializing in the distribution of watches. Then in 1908, he makes up A logo and a name that is easy to pronounce in every language and short enough to figure on the dial of the watch: it is the birth of Rolex. At that time, Swiss workshops produced mostly pocket watches as it was still difficult to manufacture small enough movements that could be used in a wristwatch. Thanks to its perseverance, in 1910, Rolex obtains in Switzerland the first official chronometer certification ever awarded to a wristwatch. In 1927, Wilsdorf achieved, when he launched the Oyster, what could be called Rolex first big marketing coup. The use of testimonials, that is now a key success factor of the Rolex communication strategy, had already been used at that time with Mercedes Gleitze, one of the first women who swam across the English Channel. Wilsdorf had the idea to ask her to wear the Oyster, Rolex’s water-resistant wristwatch, while realizing this achievement. After 14 hours and 15 minutes of immersion, her Oyster was still in perfect condition. The next morning, Wilsdorf reserved the first page of the Daily Mail and advertised the watch as being the â€Å"Wonder Watch that Defies the Elements†. This is the start of the famous Rolex testimonial advertisement campaign that continues to this day. Hans Wilsdorf was born on the 22nd of March 1881. Orphaned at the age of 12, he received an education at a leading boarding school in Switzerland. Then, Rolex was continuously associated with some of the most extreme achievements; the companion of Sir Edmund Hillary and Tenzing Norgay when they became the first to summit Mt Everest in 1953 as well as the witness of the depth of the sea with Jacques Picard. This last unprecedented achievement was pretty amazing: the watch was attached to the outside of a submarine and went down to a depth of 3048 meter. At least two times deeper that the deepest rated sports watch made today can descend to advertisement in the Daily Mail advertisement mentioning the Everest and he Picard achievement. In 1960, at his death, Hans Wilsdorf, an heirless widow, created a private trust run by a board of director to insure the company would never be sold. Two years later the board of director appointed 41 years old Andre Heiniger, who worked under Wilsdorf during 12 years, as Rolex new managing director. Then, the quartz boom of the late 1960s and early 1970s nearly killed the mechanical watch industry . After the storm calm down, more than half of Geneva watch manufacturers have gone bankruptcy. Fortunately, Rolex survive the crisis staying faithful to its conviction: quartz model did not represent more than 7% of the production and now this figure dropped to 2%. In 1992, Patrick Heiniger is succeeding its father and became the third managing director in nearly one century. In 1992, Patrick Heiniger is succeeding its father and became the third managing director in nearly one century. The Oyster Finally, in 1926, this objective was achieved with the now patented ‘Oyster’ case, so known, as it was as impenetrable as an oyster! Although this invention was initially thought of with skepticism and took some notable events to break this thought, it is now a standard to which nearly all sports watches are measured. The last major innovation that was to create the basis for the Sports watch that we know this day took place 5 years later, in 1931. Up to this date, watches required winding by the wearer to give them the energy needed to function. The aim was to do away with this dependence and seek a system that would require no intervention by the wearer. The idea was not a new one, but it was Rolex that finally perfected and patented the perpetual self winding mechanism. It operates by a semicircular rotor weight that pivots around its axis and winds the watch at the slightest movement of the wrist. Now the scene was set. Rolex were now producing a watch small enough to be worn on the wrist, impervious to outside elements and required no winding from the wearer; the Rolex Oyster Perpetual. Company Profile: Rolex has a very particular status; it belongs to the Wilsdorf trust and therefore cannot be sold. Thanks to this organization, Rolex has always had he ability to privilege a long term development strategy. They do not have to deal with the pressure of shareholders who require short term benefits in order to show a profit from their investments through the redistribution of dividends. On the contrary, Rolex has the opportunity to reinvest the benefits in the company  to improve distribution and after-sale services and to increase research and development. What is more, they are not pressured to follow the general trends of the industry in order to content shareholders. As an example, Rolex is the only big player that is not following a multibrand strategy. Another particularity of Rolex, partially linked to the previous one, is that the company is as hermetic as its main model, the Oyster. In fact, due to its organization, the company does not have to publish financial information and top executives are usually very discrete and do not give interviews. As a result the company is extremely secretive and all the numbers presented hereafter are only estimations. Rolex employs about 6000 persons worldwide †¦ of whom 3300 employees are based in Geneva; setting Rolex as one of the main employers and tax payers of Geneva. They are selling around 750000 watches each year for an estimated turnover included between 2. 5 and 3 billions CHF. As Annex III: : Top 20 watch brands (sales) shows, Rolex is the first brand of the luxury watch industry in term of sales (factory price). Moreover, Rolex possesses 22 subsidiaries companies spread all over the world. It is not all, Rolex also distinct itself from the others because, as we already mentioned, it is one of the last group that is not pursuing a multi brand portfolio. In fact, it has a long tradition of â€Å"one brand and one product† that has always, nearly been respected. The only exception to this rule is the â€Å"Tudor† brand, Rolex’s second brand, positioned as a â€Å"cheaper† Rolex. Rumor has it that the brand is performing really well but it is difficult to confirm this statement due to the lack of information concerning Tudor. But even though Rolex possesses a second brand it cannot be compared to the frenetic takeovers that modified the watch making world in 1991. In the same idea, Rolex has not, so far, diversified its name away in the production of parallel products. Finally, Rolex is not only an empire of watches. The holding also invested in real estate and financial assets (banks –Union of Bank of Switzerland-, chemicals and insurances). Chapter 2: Marketing Strategy of Rolex The Power Of The Rolex Marketing Strategy Over The Years†¦. When you think about luxury watches, the first brand that always comes to mind is  Rolex. While there are a few other luxury watch brands that are actually priced at a level or two higher than  Rolex watches  with have tighter production outputs, if you ask anyone they would probably prefer a  Rolex watch. Such is the success behind the marketing of Rolex as a brand. There are so many key selling points that drive the sales figures of Rolex watches that it is no wonder they are recognized the world over. And while there are other more exclusive brands, hardly any average consumers will recognize their names. Now we see how effective Rolex has been at marketing itself, with even non-targeted consumers who are less privileged having reason to covet these watches. There are a few key points that the marketing team focuses on. The fact that the brand is associated with words like history, tradition, sophistication, and a few others is no accident. These are all things people look for in a luxury watch, and in all cases Rolex delivers. They have long been an innovator in technology that is still seen in today’s modern timepieces. Although Rolex was beaten to introducing the first self-winding watch, what they did was innovate on the 1923 design, resulting in the standard self-winding mechanism we see on today’s watches. In 1960, explorer Jacques Piccard strapped a Rolex Sea Dweller Deep-Sea Special to the side of his submersible, which then went down 10,916 feet into the depths of the Marianas Trench, which of course, Rolex wasn’t shy telling the world about when the watch still told perfect time. And of course, there is also the fact that every single watch they make can be considered a status symbol for its exclusivity and limited production outputs. Probably one of the main advantages behind Rolex’s marketing strategy is that owning such a watch is a sort of achievable luxury, while other luxury brands can’t seem to associate themselves with that idea. Instead of only targeting consumers within their targeted market who are able to afford a Rolex, or any other exclusive brand for that matter, they have also created a brand awareness that goes beyond and reaches to the masses. Of course, this doesn’t mean in any way that Rolex will eventually become more affordable to the average person, even if they are only slightly less privileged than your typical Rolex buyer. Actually, what it does is make sure the consumer thinks about Rolex first, more than anything else, once they come into the financial means to afford this kind of watch. It is easy to grasp the concept. So if a law firm decides to promote one of the junior associates to the position of senior associate, the first gift that person is likely to get himself is a Rolex. Current Positioning In The Marketplace: Conservatism and tradition are the credos of Rolex strategy: same product and same communication in the last decades. Its unique communication strategy and differentiation enabled the company to gain a sustainable competitive advantage over the years. The brand embodied achievement and keep nurturing this myth thanks to successful celebrity endorsement. Rolex also maintains a part of mystery around its brand in order to cultivate the legend. Communication strategy The communication strategy of Rolex is very elaborated and specific. The key points of their strategy rely on the use of sponsorship and particularly celebrity endorsement and the emphasis on being a mysterious brand. Celebrity endorsement: The use of testimonials has always played a key role in Rolex communication strategy. Since the first advertisement in 1927 showing a testimonial, Mercedes Gleitze, and the watch, Rolex has always been faithful to this concept. Even today since a decade now the star tennis ace Roger Federer has been the brand ambassador of Rolex Watches. He being a winner and a person who loves making all big records in the game, being a symbol of Rolex people bend more towards the brand. Of course the strategy has evolved but the association of a successful personality to the brand is still the heart of the communication. In the first years, the ambassador task was to use the watch in extreme conditions and prove that the product was robust and worked under exceptional conditions. The ambassador was a guarantee of the quality and reliability of the product. Rolex tries to exalt individual success choosing strong personalities, representing their time and their discipline. From dance choreographer Maurice Bejart, ice skater Peggy Fleming, photographer Helmut Newton, opera singer Placido Domingo and golf player Arnold Palmer to the explorer Sir Edmond Hillary, Rolex has always chosen the best people of their category to represent them. The idea is not to transfer the fame from a super star (pop singer, actor, top model, etc) to the brand quickly but to choose people who have achieved something and that are or will be a part of history, so that Rolex can join them writing it. Chapter 3: Various Dimensions of Marketing Salient Dimensions: Depth of brand awareness Rolex is the most valuable watch brand in the world and the fifth most valuable luxury brand (Behind Louis Vuitton, Hermes, Gucci, and Chanel). You do not have to be a watch enthusiast to know about Rolex watches. If you have ever seen a gangster movie or even if you are just a normal movie watcher, you would have heard of them. Other than probably Timex and Swiss watches, Rolex is the most well known watch to man and one of the most expensive. Breadth of brand awareness Rolex manufactures the best product in the luxury segment. Whenever we want to buy luxurious watch we go for Rolex. Though Rolex is priced higher, it can afford to keep it high and inaccessible to most people, just to keep the exclusivity and appeal in place. Performance Dimension Primary characteristics supplementary features Product reliability, durability, and serviceability Rolex watched are made from highest quality materials, whether they are metal or precious stones. It is a waterproof watch and a very reliable one; besides, the Oyster model was the first waterproof watch model in the world, though the technology is continually changing and more extreme conditions can be faced by nowadays models. The special locking device that screws the back onto the oyster case ensures that the watch is tight and protected against the environment. The knob used to wind the watch is conceived so that the seal around it revents water and dust from entering it. Service effectiveness, efficiency, and empathy. Rolex watches have exception customer service. Rolex’s in-house movement has always gotten top marks for being accurate and hardy, and nothing has changed there. Each model is a certified Chronometer. I’ve been told by a number of watch repair people that they prefer working on Rolex movements for being simple and easy to get parts for. Rolex does a good job at making a world-class mass produced movement and watch. Style and design Rolex watch is the embodiment of style and class, magnificent quality and guaranteed enjoyment to the customer for years to come. Price Rolex manufactures the best product in the luxury segment. The kind of time and resources that are involved in making a Rolex watch significantly increase the pricing, but as it is a luxury brand, Rolex can afford to keep it high and inaccessible to most people, just to keep the exclusivity and appeal in place. Imagery Dimensions User profiles : Rolex’s image campaign emphasizes male consumers to a greater extend. Rolex watch style are largely aimed at male with its larger and bulky dial. It shows crown as its symbol signifying king. Purchase usage situations Buying online from a trusted source can be the best way to purchase a pre-owned Rolex. Stores online such as www. bestoftime. com acquire pre-owned timepieces from collectors and other jewelry stores, and are able to lower prices far below retail jewelry stores. History, heritage, experiences. Judgment Dimensions Brand quality As many people know, Rolex watches usually maintain their value or even add more value as the years go by. This partially contributes to the Rolex brand to maintain its status as the most powerful watch brand in this planet. In many cases, it is true that some people, when buying a Rolex watch, they ? e also buying a name or investment rather than only an expensive watch. Brand credibility Among the company’s innovations are the first waterproof watch case, the first wristwatch with a date on the dial, the first watch to show two time zones at once, and the first watchmakers to earn chronometer certification for a wristwatch. Resistant to fashion trend Rolex holds for almost a century a unique symbol of prestige. Brand consideration. It is most likely when somebody want to buy of gift luxury watch, Rolex will be the recommended brand. Brand superiority: Points of Parity Points of differentiation Durable Innovation in Design, features (time zone) AccurateCentury unique symbol of prestige AttractiveDistribution History and heritage Feelings Dimensions Wearing a Rolex watch gives feeling of success and high social status. A sense of social approval and self-respect. Resonance Dimensions Behavioral loyalty Rolex watches may hold their value greatly with their initial purchase and actually in some cases increase in value over time, as the watches become collector’s items and are passed on through generations. Attitudinal attachment of Wearing a Rolex. Sense of community I identify this brand and associate it with my favorite film stars, athletes such as Roger Federer, Sachin Tendulkar, Hrithik Roshan, Amitabh Bachchan, Amir Khan. Chapter 4: SWOT Analysis of Rolex SWOT Analysis of Rolex Strengths:- Financial Rolex has huge financial capabilities. Many signs portray that their financial capacities are pretty good. For example Rolex inaugurated, by the end of 2004 a new 42000 m2 industrial complex worth 1 billion Swiss francs and that is entirely self-financed. As it has already been mentioned, many takeovers took place and has always been self financed. What is more, the takeover of Rolex Bienne might enable them to increase profitability and by the way their financial capacities. Brand Awareness The figure shows that Rolex has an awareness of 97%. As it has already been mentioned several times, the Rolex brand value is very high and the name is known all over the world. Ambassadors and event The quality and diversity of Role’s ambassadors is difficult to imitate for its competitors. Rolex is not only sponsoring events in order to have their name and logo placed on the event’s location, it also uses these events on paper advertisement in order to increase their association with some precise field or sports (sailing, golf, etc). Weaknesses:- Prisoner of its strategy The strategy has been so well defined that it would be difficult for the company to change radically its strategy or be more innovative. It might be difficult to explain a new strategy to the actual customer without confusing them. The disadvantage is that it could leave some unattainable segments on the market that Rolex will not be able to win. For example, if the fashion goes to square watches, Rolex might be penalized because even if they decide to product square watches, everybody expects a Rolex to be round. In this case, it would be difficult to get a market share of â€Å"square watches† market. Furthermore, Rolex„s name is very strongly associated with luxury watches; some people often say â€Å"They are not making watches, they are making Rolex†. Difficulty to control the brand It seems that sometimes, Rolex is losing the control of its brand identity. Rolex is a brand that is loved and cherished. The problem arises when communication is maybe misunderstood or distorted and if the company does not try to rectify the alteration to its brand identity with a calibrated communication. In this case, a company might slowly lose its brand while the customer is taking control. It seems that Rolex has not always been fully in control: its name is often associated with â€Å"showing off† and â€Å"arrogant†. The customers who like Rolex for its refinement, simplicity and traditional design might be confused to see the last hot rapper wearing the same watch than him. Threats:- Counterfeiting: a threat to equity Counterfeiting Rolex watches has become a sophisticated industry with sales exceeding $1. 8 billion per year. A counterfeit damage the company’s brand equity and presents a huge risk to the brand. Youth does not recognize the brand Rolex does not appeal to the youth. It is unlikely that young customer’s attitude towards luxury goods will evolve in the same manner as their parents?. Opportunities:- There are vast opportunities available to Rolex. Given below are a few recommendations as to how Rolex can exploit these opportunities and further leverage its brand equity. Diversification Rolex brand name is extremely valuable. It seems that it could be diversified in related fields like jewelry. The takeover of Gay Freres gives Rolex the capabilities to produce jewelry. The only problem they might encounter is that their name is too strongly associated with watch. In this case they could create a new brand in order to avoid dilution of the actual brand, but this would mean that they abandon all the advantages linked to the brand capital. Strengthen position in emerging markets Rolex can research the potential opportunities in the emerging Chinese and Asian markets and exploit them. Building brand community The creation of a brand community can increase the loyalty to a brand and by the same way customer retention. According to McAlexander, â€Å"a brand community from a customer experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. Famous example of successful brand community building includes Ferrari and Harley Davidson. Associate youth with Rolex Rolex purposely ignoring the fashion trends with the result that the younger generation does not recognize the brand. What is more, this strong reliance on tradition can also be perceived as a lack of idea and innovation. Rolex should research the current tastes of the many younger customers who are already in the market for Rolex watches. Its marketers should consider tailoring campaigns and watch designs for younger customers. Connect with Female Customers Rolex has always had more of a â€Å"male† identity and sells a majority of their watches to men. Its image campaigns also emphasize males to a greater extent. Research indicates that women make majority of the jewelry and watch purchases. Mechanical watches are usually designed for male with the idea that â€Å"women do not understand technology anyway† and that quartz watch with a nice design were more appropriate for them. This tendency is slowly changing and women also want to buy technological timepieces. The opportunity of increasing their presence on the female segment should be exploited. It can do so by: Employing more female ambassadors and presenting them in its advertising and communication Joint Venture with De Beers and target females with an exclusive watch. More sponsorship of female attended sporting events, like ice skating, tennis, etc. Consider raising its profile with female sports enthusiasts and fans. Introduce family of female watches only. In addition to the above recommendations, Rolex can further leverage its secondary associations in the following ways: Corporate Social Responsibility Rolex can raise awareness on environmental issues and sustainable development. This can be achieved by creating awareness how the steel used by Rolex is specially manipulated to reduce wastages, special alloys which can reduce the use of natural resources and at the same time provide the consumer with the same quality and experience that they expect out of Rolex products. Joint Venture to Support a Cause An example of a cause can be fighting against preventable blindness. A special campaign can be launched and a unique watch can be designed to celebrate the partnership. The proceeds of the watch would be donated to the cause. Such an organization can deliver eye care to some of the world’s emote and less developed countries. Rolex iPhone App This application would put the entire world of Rolex at the fingertips of the customers. They can browse collections; locate Rolex retailers, stay informed about news and events around the world and much more. Rolex Maritime Quarterly Magazine Rolex can launch a magazine featuring articles, photographs, news, events, updates, collections, etc. It can also dedicate editions to special events, for example Wimbledon or even James Bond. Rolex Maritime Quarterly on Ipad This can be made available at no cost to users. The digital edition of the magazine will present the full content of the print edition in addition to various interactive features. Rolex should specially develop an easily navigable custom-designed interface to create a totally new experience for its readers. Attacking the counterfeit industry Counterfeiting damages the company’s brand equity and presents a huge risk to the brand. Take for example the case of Evance, a Japanese distributor, hired Brad Pitt for 5 millions us dollars in order to endorse the Rolex brand in Japan. Apparently, Evance does not even have a license to sell Rolex watches. Therefore, they buy watches abroad on the grey market or even send their employees abroad in order to buy watches and resell them in their store. It shows the magnitude of the recognition of Rolex in Japan. Rolex needs to dedicate extensive resources to fight the illegal use of its brand name and also consider building an exclusive online store, or an exclusive distribution site from which all official e-retailers must link. Chapter 5: What makes Rolex Tick What makes Rolex Tick The market for luxury goods is booming – locally and globally. In the U. S. alone, 2. million individuals have liquid portfolios of over $1 million. And tens of millions of less well-heeled consumers routinely splurge on high-end products. But the market relies more on psychology than sheer consumer utility. In order for luxury goods makers to crack the market and maintain a hold on finicky consumers, they have to convince people to pay far more for something – a pair of shoes, a bottle of wine, or a watch – than they need to. After all, why would otherwise economically rational people spend thousands on a watch when one that costs only $10 tells time just as accurately? High Performance: The company that would eventually become Rolex was founded in London in 1905 by a 24-year old Bavarian who was orphaned at age 12. Hans Wilsdorf founded the company with his brother-in-law, William Davis, and coined the brand name Rolex. He felt the name sounded like the noise a watch made when it was being wound. It was also easily pronounceable in different languages and short enough to fit on the face of his watches. Wilsdorf ultimately moved his company to Geneva in 1919. The period between the two World Wars was a difficult one for Swiss watchmakers, as they had to contend with successive economic and political crises. But in this period, Rolex began to build its reputation for performance. In 1914, a Rolex watch was awarded a Class A precision certificate from the British Kew Observatory, an honor previously reserved exclusively for marine chronometers. In 1926, Wilsdorf developed and patented the first truly water-resistant watch, the Oyster. The watch was strapped to the wrist of Mercedes Gleitze as she made her pioneering 15-hour swim across the English Channel. Rolex capitalized on the event by using it in advertisements, and by building displays in jewelers’ windows that featured a watch submerged in a small tank of water. By World War II, the Rolex brand had gained such prestige that British Royal Air Force pilots bought them to replace the inferior watches that were issued to them. Pilots captured as prisoners of war frequently had their Rolexes confiscated, but when pilots wrote to the company describing their experiences, Rolex replaced the watches free of charge. American servicemen learned of Rolex while stationed in Europe, thus helping to open the lucrative U. S. market to the company. In the post-war era, as the company set its sights on expansion, Rolex continued to build its high-performance reputation. In 1945, Rolex introduced the Date just model, the first chronometer with an automatic date changing mechanism. Eight years later came the Submariner, which was both water-resistant and pressure-resistant to a depth of 330 feet. And Rolex continued to find even more dramatic opportunities to demonstrate its unique performance characteristics. Sir Edmund Hillary wore a Rolex when he climbed Mt. Everest in 1953. The watch became the key instrument to measure time at sporting events. Continuity amid Change : Before his death in 1960, Hans Wilsdorf placed ownership of Rolex in the hands of the Wilsdorf Foundation, which would assure the company’s independence. In 1962, Rolex’s board appointed 41-year-old Andre Heiniger, who had worked for Wilsdorf for 12 years, as managing director. In 1992, Patrick Heiniger, a 32-year-old lawyer, who had served the company for six years as marketing director, succeeded his father. Andre stayed on as chairman until 1997, when he became chairman emeritus. In Rolex history, there have been only three managing directors. In the post-war years, watches became both cheaper and more reliable. In 1950, a Norwegian born engineer, Joakim Lehmkuhl devised a more dependable inexpensive watch by making significant improvements to pin-lever technology. It was marketed under the brand name Timex. In 1968, prototype quartz crystal watches were introduced. These time pieces were extremely accurate and eventually would be inexpensive to produce. The new quartz technology allowed for both analog and digital readouts, and opened the door to new functions like calculators. By the end of the 1970s, about half of the watches sold worldwide were based on quartz technology, and Hong Kong had emerged as a major center for watch production. Rolex was reluctant to join the quartz wave, but did come out with a limited number of models. In spite of threatening new technologies, a proliferation of low-cost producers in the Far East, and economic ups and downs, most of the luxury brands survived in one way or another. But Rolex thrived in the face of disruptive technologies. In an era when accuracy and dependability were no longer the exclusive province of premium products, Rolex developed a series of attitudes toward defending and building its position in the high-end market. Even as watches became mass-produced commodities, Rolex continued to emphasize craftsmanship and quality. It used materials such as gold, platinum, and jewels. And it continually improved its movements and added new functions to its watches: the ability to tell the date, the day of the week, and the time in different time zones. As a result of this greater complexity, Rolex’s watches were made with a greater sense of old-fashioned craft. An inexpensive quartz watch produced with a great deal of automation has between 50 and 100 parts; a Rolex Oyster chronometer has 220 parts. Maintaining Demand : Rolex also maintained its brand image by limiting production, even as demand rose. For luxury goods, scarcity in the marketplace can influence value, spur demand, and contribute to collectability and long-term appreciation. And a company that can pitch its product as an investment can frequently charge a premium. Finely-made luxury watches tend to appreciate in value over time. The Complete Price Guide to Watches (2004 edition) lists the value of a 1936 Patek Philippe Calatrava in 18-karat gold at $700,000. Rolex watches have held their value well, too. Price guides for collectors indicate that almost all older Rolex models are valued above their initial selling price. Most collectible Rolexes sell in a range of between $1,500 and $20,000. Rolex has also taken pains to ensure that its watches are sold only in appropriate venues. The crystal prism that indicates a store is an â€Å"Official Rolex Dealer† is highly prized. Rolex looks for dealers with high-end images, relatively large stores, and attractive locations that can provide outstanding service – such as Tourneau. At one point, Rolex got into a dispute with Tiffany because the venerable retailer was imprinting its name on the Rolex watches it was selling. When Tiffany refused to stop, Rolex dropped Tiffany as an official jeweler. In the 1990s, as part of an effort to control sales of their goods in the so-called gray market, Rolex cancelled agreements with about 100 dealers. Rolex has also focused on maintaining the purity of its brand. Many luxury-goods makers have used their original product as a springboard. Cartier and Mont Blanc, for example, have bet that the equity of their brand built on a single product will pull sales for a variety of luxury goods. And some brands have licensed their brand to other manufacturers, thus ceding some control over the products appearing under their name. But Rolex makes only watches, and it has never licensed its name. What’s more, many watch brands have responded to competition by merging into conglomerates over the last few decades. LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury goods company, with annual sales of more than $15 billion, includes venerable watch brands such as Tag Heuer, Zenith, and Dior Watches. Compagnie Financiere Richemont, the world’s third largest luxury goods maker, owns watch brands such as Cartier, Baume Mercier, Piaget, Jaeger-LeCoultre, and Officine Panerai. Well-known brands Movado, Patek Philippe, and Breitling remain essentially independent. By placing control of the company in the hands of a foundation, Wilsdorf guaranteed that Rolex would have the means to withstand the pressure to affiliate with a larger company that has a range of interests and markets. Rolex also maintains its brand purity by combating counterfeiters. Today, many copies are so good that only an expert can tell the difference. And while connoisseurs will certainly note the difference between a $5,000 Rolex and a $25 knock-off, the existence of large number of counterfeits inevitably affects demand at some level. Rolex likely spends more money policing fakes than any other brand. In the future Rolex will no doubt face stiffer competition as innovative entrepreneurs search for new ways to attack its markets. And the large luxury goods conglomerates enjoy certain advantages over an independent firm like Rolex. They have restructured operations to take advantage of size and significantly reduce cost, enjoy synergies in advertising and marketing, and are more willing to engage in open discussions in trade associations to learn from the competition. The conglomerates may also be more willing to source from Asia, where labor costs are considerably lower than Switzerland. Mystery Rolex is certainly the most mysterious brand in the watch-making world, not only due to its particular status and the lack of financial information but also thanks to some key points of its communication strategy. First, Rolex tells great stories that feed the brand identity and build inspiration. The celebrity/event advertisements always start with a catching sentence followed by a short text presenting the achievement of the celebrity/event: â€Å"You have 100 days to travel 3924 km on foot. By the way you are in Antarctica. Rolex is not boring its customer with the same perpetual old story. In fact, they can use so many celebrities and events that the reader feels like each story is always a new one. Even the story concerning an ambassador usually evolves with its career and therefore is renewed. As an example, every time that an ambassador wins a competition, Rolex publishes a â€Å"congratulation† advertisement that describes the success of the celebrity at this occasion. Rolex does not rely only on great stories but also on great pictures. Rolex strategy results in an impressive commitment or â€Å"loyalty beyond reason† from customers waiting up to five years for an Oyster Daytona. The Oyster Daytona, probably the most easily recognized and highly sought after watch, is one of the most wanted by Rolex enthusiasts all over the world. This is not only the watch of collectors but also the watch of speculators. Conclusion I would like to conclude with what seems to be the future of Rolex. The future seems very bright for Rolex. They have the opportunity to expand geographically as well as on the women segment. Rolex has a strong symbolic consumption value. If we put this in light with the very strong emergence of India, Russia and especially China as major purchasing entity, it becomes clear that the brand has still an important margin of development available especially knowing that symbolic consumption is widely spread in emerging markets. Women also represent a segment in which Rolex could expand. The aging of population could also represent an increased market size. In fact, these people have an increased purchasing power and know the brand best. What is more, the notoriety of the brand could enable it to diversify in other fields (jewelry, etc). The ambassador campaign is also a valuable asset, which cannot be copied by competitors and therefore can protect Rolex from its competitors. Regarding its internal organization, Rolex seems to be very stable: top management, product design and communication strategy do not change much. The backward vertical integration might enable them to increase their margin and will enable the company to be fully independent in term of components supply.

Technology Management Strategy

Introduction Any organization has various resources to use in achieving its objectives, technology is one of them and others include financial and human resources. Therefore the organization must consider managing technology to be one of its basic functions, whereby it develops technology strategy just as it does for other functions of marketing, finance and human resources.Advertising We will write a custom essay sample on Technology Management Strategy specifically for you for only $16.05 $11/page Learn More s a result the organization will be able to determine; the unique technological competences as well as capabilities that it needs to attain and maintain competitive advantage. It will also be able to determine the technologies it can use to put in to operation the core design concepts and the levels of investment to put in technology. Analyzing the evolution the reasons for Corning’s technology strategy from 1850 to the late 1960’ Th rough the period of 1950s to 1960s Coning Inc stuck to its founder’s product concept of majoring in glass making, where it developed its technological competence and capability. By 1874 the company was already acknowledged as a producer in first quality glass, where it was producing signal glass for rail roads. In 1908 introduced a heat-resistant glass known as Nonex, in 1929 ventured in casting of giant mirrors which are used in telescopes. In 1938, embarked on fiber glass that it had left in 1920s, where it incorporated a company to effectively exploit the area. In 1947 opened a separate facility where it made TV bulbs and cathode ray tubes. In 1957, advanced in the technology of high-resistant heat glass where it introduced a line of cookware. The company’s strategy was based on innovation and pioneering in development of new technology. This was achieved through investing in long-term research that sometimes paid off, after many years or decades. A case in point is when it introduced a specialized research lab in 1904 and employed a full-time researcher. This paid off four years later by the introduction of a revolutionary type of glass that is heat resistant. Another success of research was the introduction of the revolutionary â€Å"ribbon machine† in 1926, which improved the company’s processes. On resuming research in fiber glass in 1934, sales increased from $3.7M in 1939 to $56.2M in 1944. Between 1954 and 1961 the company invested millions of dollars in color TV bulb technology and when the sales took off the company was the major supplier making sales of up to 2.7million units by 1965. The company used internal sourcing that helped it to develop sustaining technologies to continue with what it could do best- strategic action. In addition its internal RD department was capable of assimilating external information that it used to advance its quality.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example in 1965 the company made major advances in developing the technology of heat-resistant glass whereby it came up with corning ware. This was a line of cookware that was used on stove tops. This also was a major pay-off as the company made sales worth $15million of corning ware in 1959 and $25million in 1960. The company also had a large technological depth strategy whereby it had a range of technological options to its disposal. Therefore the firm’s capacity to predict developments and shifts in technology in time was enhanced. This increased the firm’s flexibility in technology and ability to respond to new consumer demands in the market compared to its competitors. The company’s timely response can be seen in various adjustments it made, such as in1882 sales of rail road globes formed a significant percentage of the company’s sales. By 1908 the sales had fallen significantly however the firm had introduced Nonex and pyrex, which were revolutionary types of glass that were heat –resistant. Both of these were products of specialized research lab that was introduced four years earlier (Burgelman, Christensen, and Wheelwright, 2008) Technology alliance was also a key strategy that the firm used to sustain its technology leadership. In 1938, the company entered in a 50/50 joint venture and collectively incorporated a company called Owens-Corning fiber glass. This was a strategic alliance as Corning Inc. had realized that it was behind in certain areas that were important in the technology development. This resulted in significant increase in sales of the incorporated company from 3.7million dollars in 1939 to 56.2 million dollars in 1944. In addition, in 1938, the join venture through continuous research successfully synthesized silicon resins. The product was used as lubricants and also acted as substitutes of rubber in many functions (Burgelman, Ch ristensen, and Wheelwright, 2008). Corning’s technology strategy during the period of1970 to 2000 By early 1970s the company had started investing in fiber-optics technology, which was a clear shift from its glass making technology. Here the company saw potential though it was still early to realize the benefits and also the company did not have complimentary assets to cater for the large costs that come with innovation. The company nearly shut down this project, however in 1973 it got in to a strategic alliance with Siemens in a joint venture partnership. Through this they were able to make optical fiber cables. The access to complimentary assets from already established Siemens enhanced Corning’s capacity to exploit the opportunities, whereby it built a pilot plant that was full-scale and also invested more than $100million by late 1981 in optical waveguides.Advertising We will write a custom essay sample on Technology Management Strategy specifically for you for only $16.05 $11/page Learn More Another shift in 1970 was venturing in to automobile industry of which after four years of research $100M worth of sales were made. In addition Corning also invested heavily in medical products which saw sales move from $3million in 1970 to $30 million after four years. It also made major acquisition of $125 M of Medpath to enhance its medical line. As a result of shift from the glass industry the company needed to develop core competencies in these new industries, hence in 1983 the company dropped operations of automobile industry and focused its resources in the remaining two. This can be explained through the concept of dominant technology trajectories whereby it states that industries go through cycles (Kristinsson Rao, n.d). There is emergence stage whereby an innovation is discovered, then development stage whereby various designs of the same innovation are realized by different firms. Lastly these various designs com pete in the market and through process and product designs, as a result some firms drop out of the industry. One or a few firms become dominant suppliers and the remaining resort to niche markets. This is seen by the way Corning drops out from automobile industry in 1983 and out of medical industry in 1996. At the emergence stage there were different firms that were venturing into the telecommunications industry (optical waveguides), including some of the 150 firms in the industry. Each firm is trying to come up with new commercial processes and products through research in this technological trajectory (Kristinsson Rao, n.d). In 1996 Corning Inc. set clear goals to pursue telecommunications innovations and as a result it aggressively invested in photonics and optical fibers. Different technological trajectories emerged with Corning Inc.‘s being one of them. As the industry heads to maturity the main players are now clearly identifiable, as they have distinctive and quality p roducts. In line with this Corning came up with a range of sophisticated products, that put it amongst the main players. Then there is the dominance stage, whereby the technology trajectory of one of the firms achieves dominance. Corning Inc. became dominant by the end of 2000, whereby it made sales of $5biilion out of the total market worth of $7billion. In addition the company made acquisitions of other rival companies which were significant to deepening its expertise in the innovations (Kristinsson Rao, n.d). Challenges faced by Joe Miller, Corning’s Chief Technological Officer, faces in 2003? One of the challenges is competence trap or core rigidity, whereby a firm can be so focused and competent in a given area such that in case of drastic changes in the industry then the firm might fall. Here Corning Inc was so much competent in telecommunications industry such that when the industry nose-dived, the company ran out of options.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another challenge can be explained through the S-curve concept, whereby the curve has four phases, which are initial stage, growth, and decline. The industry had reached decline stage, therefore the chief Technological Officer had to decide whether the firm should exit the industry or it should re-invent itself. Other challenges were, determining if the decline was temporary, determining other potential industries that the firm could venture in to incase the current one failed (Forster, n.d) References Burgelman, R. A., Christensen, C. M. and Wheelwright, S. C. (2008). Strategic Management of Technology and Innovation. New York, NY: McGraw-Hill Irwin. Forster, R. D. Description of the S curve (n.d.) Retrieved from https://www.12manage.com/description_s_curve.html Kristinsson Rao The Emergence of Dominant Technology Trajectories in the US Medical; Device Industry (n.d.) Web. Management of Technology–Design and Implementation of Technology Strategy. n.d. Web. This essay on Technology Management Strategy was written and submitted by user Empath to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Demographic Trends of Gun Ownership in the U.S.

Demographic Trends of Gun Ownership in the U.S. The perception of who owns guns in the U.S. is heavily shaped by stereotypes perpetuated by news media, film, and television. The armed black man (or boy) is one of the most pervasive images in our media culture, but the image of the armed white southerner, the military veteran, and the hunter are common too. The results of a 2014 Pew Research Center survey revealed that while some of these stereotypes hold true, others are way off the mark, and possibly quite damaging in their mischaracterization. 1 in 3 Americans Live in a Home With Guns Pews survey, which included 3,243 participants from across the country, found that just over a third of all American adults have guns in their homes. The rate of gun ownership is slightly higher for men than for women, and fairly even across the nation, with the exception of the northeast, where just 27 percent have them, as compared with 34 percent in the west, 35 percent in the midwest, and 38 percent in the south.  Pew also found similar rates of ownership among those with children in the home and those without about a third across the board. Thats where the general trends end and significant differences emerge around other variables and characteristics. Some of them may surprise you. Older, Rural, and Republican Americans Are More Likely to Own Guns The study found that gun ownership is highest among those over 50 years of age (40 percent) and lowest among young adults  (26 percent), while ownership among middle-aged adults mimics the overall trend. At 51 percent, gun ownership is far more likely among rural residents than all others and lowest in urban areas (25 percent). Its also far more likely among those who affiliate with the Republican party (49 percent) than among those who are Independents (37 percent) or Democrats (22 percent). Ownership by ideology conservative, moderate, and liberal shows the same distribution. White People Are Twice as Likely to Own Guns Than Blacks and Hispanics The really surprising result given the way violence is present within racial stereotypes has to do with race. White adults are twice as likely to have guns at home than are blacks and Hispanics. While the overall rate of ownership among whites is 41 percent, it is just 19 percent among blacks and 20 percent among Hispanics. In other words, while more than 1 in 3 white adults lives in a house with guns, just 1 in 5 black or Hispanics adults do the same. It is gun ownership among white people, then, that drives the national rate up to 34 percent. However, despite this disparity in ownership by race, blacks and Hispanics are far more likely than whites to be the victims of gun homicide. That rate is highest for Blacks,  which is likely influenced by the over-representation of homicide by police among this racial group, especially since they are the  racial group  least likely to actually own guns. Pews data also reveal a significant trend at the intersection of race and geography: nearly half of all white southerners have guns in the home. (The low rate of ownership among blacks in the south brings the overall rate for the region down by nine percentage points.) Gun Owners Are More Likely to Identify as a Typical American Perhaps most fascinating (and troubling) among the findings is the set of data that show a connection between gun ownership and American values and identity. Those who own guns are more likely than the general population to identify as a typical American,  to claim honor and duty as core values, and to say that they often feel proud to be American. And, while those who own guns are also more likely to consider themselves outdoor people, just 37 percent of gun owners identify as hunters, fishers, or sportsmen. This finding would seem to debunk the common sense notion that people keep firearms for hunting. In fact, most do not actually hunt with them. Pews Findings Raise Questions About Gun Crime in the U.S. For those concerned about the high rate of gun crime in the U.S. compared with other nations, the findings pose some serious questions. Why are police far more likely to kill black men than any others, especially given that most of those killed by police are unarmed? And, what are the public health consequences of the centrality of firearms to American values and identity? Perhaps its time to frame media representation of black men and boys which overwhelmingly portrays them as perpetrators and victims of gun crime as a national public health crisis. Certainly, this pervasive imagery has an effect on the expectation among police that they will be armed, despite the fact that they are the  least  likely racial group to be. Pews data also suggest that tackling gun crime in the U.S. will require the decoupling of American values, traditions, rituals, and identity from firearms, as they seem to be tightly linked for many gun owners. These associations likely fuel the scientifically debunked good guy with a gun thesis that suggests that gun ownership makes society safer. Sadly, a mountain of scientific evidence shows that  it does not, and its important that we understand the cultural underpinnings of gun ownership if we really want to have a safer society.

The Clash - Smart Custom Writing Samples

The Clash - Smart Custom Writing Literary Analysis of Jean-Paul Sartre?s ?The Wall?Jean-Paul Sartre authored â€Å"The Wall† a collection of short fictional stories that was published in 1939. This book is set in Spain and its Civil War acts as the backdrop. In this book, three men have been sentenced to death by the Spanish Fascists. They are put in reclusion or a cell, and a static character, the Belgian doctor observes their mental torture on the last night before being subjected to the firing squad. The three men are Pablo Ibietta, Juan, and Tom. Pablo is the protagonist and the narrator of the story (Sartre 1). He is being tried for war crimes and his refusal to reveal the whereabouts of his friend, Ramon Gris, an anarchist. Juan’s criminal charge is having a brother who is an anarchist while Tom is a member of International Brigades. Juan is the protagonist and believes that he will be killed because he is not innocent. Sartre has used narration to reveal the reactions, psychological state, and thoughts of the three men as they await execution. In this book, the author uses imagery to show the intense emotions of the three convicts. The wall has been used to show the end of life and freedom. The wall symbolizes the end of freedom and good life for the three men. It also symbolizes the â€Å"blockade† that is between them and their lives. On a literal meaning, the cell is reclusion of walls. The firing squad will use the wall to terminate lives. This is a wall in a wall or the use of a wall as an object to put a â€Å"wall† (death) to the lives of the three men. They are locked in and cannot have contact with the other world and this translates to reclusion or total separation. The cell is an enclosure that stands between them and their dreams. The only thing that is connecting them to their past is memories. Pablo is detached from life. He knows that the woman he loves, the life, does not matter anymore. The main theme in this book is â€Å"death.† The wall symbolizes death, an imminent end that all people must face. They cannot think beyond the wall and thus have resigned themselves to death even before they face the firing squad. It is significant to note that the men are psychologically dead even before the guards take them to face the firing squad. The other theme is innocence. Pablo and Juan are innocent. Juan tries to justify his innocence when he admits that his brother is an anarchist, and claims that he does not belong to any political party (Sartre 1). They have been convicted because of their relations with anarchists. The other themes in this story are love, society versus individuals and reality. The author drags the story through suspense, and literary intensifies the conflict that surfaces among the convicts and their imminent death. Sartre, Jean-Paul. The Wall. 1939.Web. 17 November 2010.

The Causes of World War III Essay Example | Topics and Well Written Essays - 1250 words

The Causes of World War III - Essay Example For instance, the wake of World War I and World War II showed possibility of World War III. The use and testing of nuclear weapons and the commencement of Cold War as well as its development was enough evidence that there could be a possible World War III. This war was planned after anticipation by the civil authorities and military who explored in fiction in various countries. There were ranging concepts of destruction of the planet and even use of atomic weapons. Other leaders such as Podhoretz Norman has suggested that Cold War could be associated with World War III since it was fought on a global scale with United States, NATO, Warsaw Pact, and Soviet Union countries who provided military, political and economic support. However, World War III is today a popular culture and those who could start it forms perennial topics of discussion. Authors have talked about possible causes of the World War III while others have strongly disagreed and criticized. This paper therefore seeks to discuss why Wright Mills thought there could be World War III and the reason why under, military industrial complex that created elite in the United States trying to take power over, Ted Goertzel does not agree with Mill on his concept of the causes of the Third World War. According to Wright Mills, there were dire warnings on the imminence of the Third World War in the 1950s. As the world faces the nuclear weapons introduction, other critical authors as well as Wright Mills have exaggerated the weaknesses of the social civilian forces and the military power in the American society as the major anticipated causes of World War III. Since thirty years after Wright Mills published his book on the causes of the Third World War, there has been assertion of the mass society and the non nuclear conflicts which have remained the primary threats to the peace of the world. Wright Mills thinks in his book that the Third World War may be cause by the likely hood of militarism, arms race, nuclea r war, and the industrial military complex. Peace movements have however made attempts to calm the fears of emergence of World War III. Wright Mills goes ahead to warn that in the history of our instantaneous epoch, there is a likely hood of World War III emerging in the world. Mills believed in the imminence of nuclear catastrophe. In addition, other nuclear pacifists have also predicted occurrence of disaster for quite a long time. There were predictions of short time remaining just before a nuclear night comes to surface. According to Wright Mills, the explosion of the Soviet Union bomb is a likely indication that World War III may take place. He also thinks that the power elites of the Soviet Union and the United states back in the 1950s were thrusting relentlessly and mindlessly drifting towards war. He also developed the analysis’ implications on the survival of the planet and asserting that the power elite of the United States and their counterparts in Kremlin led the media manipulated and indifferent masses down the Armageddon through the primrose path (Ted, 1989). According Wright Mills, the industrial military complex increasingly dominated American life and should be seen in the indicators of the economy. The intervals of military that buildup in the last thirty years such as the Reagan and the Vietnam War years were exceptional and likely to suggest the emergence of the Third World War. Mill says that these two exceptional wars were as a result of political civilian forces. These were associated with ideological and political reasons and not at the military urging. The overwhelming pressure by the public against the military increasing spending may

How does the role of the environmental health practitioner (EPH) play Essay

How does the role of the environmental health practitioner (EPH) play a part in protecting the health of the public - Essay Example They are liable for developing, implementing and enforcing health policies using specialist skills and knowledge to maintain and safeguard standards relating to people’s health and wellbeing. Environmental health practitioners implement prevention and strive for health wellness and promotion. Health prevention aims to promote healthy behaviours and foster safe environments that minimize the risk of diseases. Environmental health practitioners thus focus on the different areas of environmental health in protecting the health of the public, which include (1) Food safety, (2) Health and Safety, (3) Housing, Environmental Protection and (4) Public Health. The duty of the environmental health practitioner is to check food safety in all the stages of production from storage to distribution. They do this by implementing health protection by actions such as visiting food premises and advising managers on hygiene and safety. Moreover, they follow a regulatory framework for preventing infectious diseases in place. They also ensure food safety by educating food handlers, as well as raising consumer awareness on how to avoid food poisoning at homes. Additionally, environmental health practitioners ensure that food handlers and food premises follow laws and regulations regarding to food safety, imported food control, inspect premises to make sure that health standards are maintained, check to see that food is safe and take any suspected food if found, investigating possible offences and taking companies and individuals to court if they break any of the food safety laws (Meggitt 2003: 168). Moreover, environmental health practitioners enforce smoke-free legislation, investigate food poisoning outbreaks, develop policies to limit the number of fast food premises near schools and promote healthier menus (Mckimm & McLean 2011: 626-631). In regard to food safety, environmental health practitioners carry out food hygiene and standards inspections (Fiona & Wright 2014:

Sample Business Plan Essay Example for Free

Sample Business Plan Essay Executive Summary Business Description Business Success Consulting is a new business located in North Creek, British Columbia, specializing in consulting services for small and medium sized businesses. Primary services will include market feasibility studies, business plans, operational reviews, re-engineering, strategic planning, seminars and workshops. Our mission is to provide our clients with business services that help them become more successful and to become a leader in consulting to small and medium sized businesses. To keep our overhead costs low, Business Success Consulting will be located in the home of Mark B. Assets. The home is equipped with a computer, fax machine and photocopier. Ownership and Management Business Success Consulting is a sole proprietorship, owned by Mark B. Assets. As the business expands the firm may develop strategic alliances with other companies. Mark B. Assets is a Certified Management Consultant and a member of the Institute of Management Consultants of British Columbia. He has a commerce degree from the University of Brigham and a Masters in Business from the University of South Seymour. Mark B. Assets has been a consultant for 15 years with Smith and Smith specializing in small and medium sized businesses. Business Success Consulting will initially only have one employee, Mark B. Assets. Additional staff support will be obtained on a subcontract basis. Secretarial service will be contracted out as required to TempServ company in North Creek. Key Initiatives and Objectives Business Success Consulting is currently in the process of obtaining a bank loan for $30,000 to finance the start up of the business. Our key objective during the first 12 months of operation is to develop a profitable consulting business. To do this, a strong client base will be developed through networking with local business leaders and business associations, affiliating with small business loan divisions of the local banks, and holding seminars and workshops. During the first four months of operations eight small business seminars and four small business workshops will be developed. Marketing Opportunities Due to high overhead costs Smith and Smith recently restructured to focus more on large corporate and government clients. This meant the elimination of their small business division. Large consulting firms such as Smith and Smith typically target larger businesses and government contracts; thus creating an opportunity for smaller consulting firms such as Business Success Consulting to provide small and medium sized businesses with affordable consulting services. There are currently no other firms that specialize in this type of consulting located within the region. Mark B. Assets left Smith and Smith to continue to provide small and medium sized businesses with much needed affordable consulting services. Competitive Advantages The key competitive advantages of Business Success Consulting are the small business experience and expertise of Mark B. Assets as well as the businesss relatively low overhead costs compared to competitive consulting firms. Mark B. Assets is a Certified Management Consultant with extensive consulting experience for small and medium sized businesses. Overhead costs are comparatively low because Business Success Consulting will be based at the home of Mark B. Assets and labour costs will be low as there are no other full time employees. Marketing Strategy Our target markets will be small and medium sized new and existing businesses in the surrounding region. Business Success will market its services by placing an ad in the yellow pages, listing with all local business and industry associations, developing a brochure to be distributed to lending institutions and clients, becoming an active member of a number of business and consulting associations, networking with the local business community, and developing workshops and seminars for small businesses. Our seminars and workshops will be used to promote our other consulting services. Attendees will be able to pick up our corporate brochure and ask any questions regarding the services we provide. The corporate brochure will outline Business Success Consultings services and fee structure. The brochure will also highlight the past experience and level of expertise of Mark B. Assets. The brochures will be distributed at our workshops and seminars, to lending instituutions, associations, key business leaders, and to potential clients. Business Success Consulting will not do much advertising except for placing an ad in the local yellow pages. Within the next three years, Business Success Consulting may develop an Internet site highlighting key services, level of expertise and fee structure. Mark B. Assets will join local business associations to maintain contacts in the business community as well as to stay well informed about the business issues that are important to local businesses. Summary of Financial Projections The revenue of Business Success Consulting are projected to increase from $121,770 in 1998 to $181,170 by 2000. Revenues will see strong growth of 22% annually as the business grows and expands. The Cost of Sales are 55% including total wages (including subcontractors) at 45% and goods and materials at 10%. The Net Income is projected to increase from $12,330 in 1998 to $17,279 in 2000. Corporate profits will be taxed at the corporate rate of 22.8% while Mark B. Assets wages of $40,000 per year will be taxed at prevailing personal tax rates. Confidentiality and Recognition of Risks Confidentiality Clause The information included in this business plan is strictly confidential and is supplied on the understanding that it will not be disclosed to third parties without the written consent of Mark B. Assets. Recognition of Risk The business plan represents our best estimate of the future of Business Success Consulting. It should be recognized that not all of major risks can be predicted or avoided and few business plans are free of errors of omission or commission. Therefore, investors should be aware that this business has inherent risks that should be evaluated prior to any investment. Business Overview Business History Business Success is a management consulting business that is scheduled to begin operations on March 1, 1997. Business Success will be a sole proprietorship, owned by Mark B. Assets. Mark B. Assets left the large consulting firm of Smith and Smith to specialize in consulting to small and medium sized businesses. Large consulting firms such as Smith and Smith typically target larger businesses and government contracts creating an opportunity for Business Success to provide small and medium sized businesses with affordable consulting services. Vision and Mission Statement Our mission is to become a leader in small business consulting by providing our clients with business services that help them become more successful. Objectives Our primary objectives over the next year are to: 1. Obtain a bank loan of $30,000 to cover the start up costs and initial operating costs for Business Success Consulting. 2. Generate one new client contract a month by networking with key industry leaders and local lending institutions, conducting seminars and workshops for small and medium sized businesses, and joining key business and industry associations. 3. Generate a net profit of $12,000 in the first year by developing a strong client base and keeping overhead costs to a minimum. 4. Develop and conduct eight business seminars  and four business workshops that meet the needs of the local business community. Ownership Business Success is a sole proprietorship, owned by Mark B. Assets. As the business expands, strategic alliances may be formed with other companies. Location and Facilities To keep our overhead costs low, Business Success Consulting will be located in the home of Mark B. Assets. The home, located at 1875 Wilson Street in North Creek, is equipped with a computer, fax machine and photocopier. Secretarial service will be contracted out as required to TempServ company in North Creek. Where possible, all meetings and presentations will be held at the clients location. If this is not feasible, the company has arranged to rent the boardroom of a local law firm as required. Presentation equipment such as overhead projectors and liquid crystal display (LCD) units will be rented from North Creek Community College. Any sub-contractors hired for specific projects will not work in our office but will work from their own offices. This will greatly reduce our overhead costs allowing us to price our services competitively. As Business Success Consulting grows, consideration will be given to acquiring office space. Products and Services Description of Products and Services The primary types of services we will provide include market feasibility studies, business plans, reengineering strategies, organizational reviews, strategic planning, seminars and workshops. Our services include the development of: 1. Market Feasibility Studies We develop market feasibility studies for businesses that want to market new products or technologies. Some of these companies are looking for government funding to commercialize the technology or product. Our market feasibility studies include a full assessment of potential markets, competitive analysis, and the financial viability of commercializing the product. 2. Business Plans We will develop full business plans for start up and existing businesses requiring financing, introducing new products, entering new markets, and  restructuring. 3. Other Services Our other services will include operational revviews, strategic planning, and development of corporate re- engineering strategies. 4. Seminars and Workshops We will offer seminars to small and medium sized businesses. The seminars will focus on key management issues for small and medium sized operators such as market analysis, product commercialization, how to write a business plan, marketing strategies, customer service etc. Attendance will vary but should average 20 to 30 people each. The workshops will be developed to help small and medium sized businesses write business plans. This service is currently unavailable in the area. Workshops will be held in the evenings and on weekends making it easier for busy operators to attend. Key Features of the Products and Services Business Success Consulting will specialize in small and medium sized firms. While other consulting firms in the region offer small and medium sized businesses consulting services, none specialize in this area. With todays unpredictable political and economic environments, it is increasingly difficult for entrepreneurs to successfully start new businesses and for existing small and medium sized businesses to remain profitable. Our services will differ from our competitors in that Business Success Consulting will offer creative, innovative, and effective solutions to business problems. Too many consulting firms try to develop standard models to solve key business problems. Business Success realizes that business problems have a variety of solutions; what may be right for one business would not necessarily meet the needs of another business. Production of Products and Services Initially subcontractors will be hired as needed to work on specific projects. Subcontractors will be hired based on their area of expertise and experience. Due to office space limitations, sub contractors will work out of their own offices and will be linked directly to our office via e-mail and the Internet. Within the next three years, full time consulting and administrative staff will be hired. While all reports will be produced and  edited by Mark B. Assets, the physical reports will be formatted, printed and bound by TempServ, a local secretarial agency in North Creek. Should the company take on any other full time employees, consideration will be given to leasing office space in the North Creek area. Future Products and Services We will continually expand our services based on industry trends and changing client needs. We will also get feedback from clients and seminar attendees on what is needed for future seminars and workshops. Comparative Advantages in Production Our comparative advantages in production are our low overhead and labour costs. Business Success does not have to pay for under utilized staff or facilities. We also have an advantage in that we can pick the most qualified sub- contractors for each project. The sub-contractors will be picked based on their expertise. This allows us to draw from a larger labour pool and skill set. Subcontractors will be hired as needed which means that during down times our firm is not over staffed. Industry Overview Market Research To fully understand the market we are targeting we talked to local business leaders, the Small Business Association, the Chamber of Commerce, the local economic development office, and all small business lending departments at the local banks. In addition, we read local newspaper and journal articles, and collected industry statistics from Statistics Canada. Size of the Industry There are 500 consulting businesses in British Columbia; there are 34 consulting firms in the North Creek area alone. While there is some overlap in the types of services provided, most firms have developed their own market niches. Firms tend to become well known and recognized for their skills in a specific area such as organizational re-engineering, marketing, training, employee benefits, government program evaluation, or in a specific industry such as forestry, hospitality, health care, information technology,  or communications. Key Product Segments Consulting is a very diverse industry. There are hundreds of different services that consultants provide to all industries and industry sectors. Key Market Segments Key market segments vary by consulting specialty. The key markets for consulting services are corporations, municipal, regional, provincial and federal governments, crown corporations, and institutions such as hospitals and educational facilities. The total size of these markets is unknown because they are continually changing and there are no provincial or federal tracking mechanisms in place to accurately determine how much these market segments spend on consulting services annually. Purchase Process and Buying Criteria The buying process for consulting services varies by type of client and by type of service. Businesses find and chose consulting firms using several methods. 1. Referral Businesses find consultants through their lending institutions, business or industry associations, friends or colleagues, and the yellow pages. Businesses contact these consulting firms to obtain proposals and price quotes for the required services. A consulting firm is chosen based on the needs of the client such as price, quality of proposal, as well as the reputation, past experience and level of expertise of the consulting firm. 2. Request for Proposal Government and other businesses requiring consulting services sometimes distribute a Request for Proposals to a number of consulting firms that they would like to bid on a specific project. These consulting firms submit proposals for the projects they wish to bid on outlining the sccope of the work, the methodology, a work plan and price quote. These proposals are evaluated based on a predetermined set of criteria developed by the client. The proposal evaluation criteria varies by project and client but usually includes price, quality of proposal, and the reputation, past experience and level of expertise of the consulting firm. 3. Open Bidding System (OBS) The OBS is an opening bidding system for government contracts. Anyone can access this service and submit a proposal  for any contract they feel qualified to bid on. Business plan services are usually purchased by start up businesses or by small and medium sized businesses requiring financing, commercializing a new product, or entering new markets. These businesses seek business planning assistance from their lending institutions, industry and business associations, or directly from consulting firms. Description of Industry Participants Consulting firms are divided into large firms with more than 100 employees, medium sized firms with 20 to 100 employees and small firms with less than 20 employees. The majority (66%) of consultants in Canada are employed at large firms, 6% and medium sized firms and 28% at small firms according to a recent Industry Canada report. The large consulting firms are usually U.S. based firms and include Andersen Consulting, Coopers Lybrand, Deloitte Touche, Ernst Young, KPMG, and Price Waterhouse. Small firms typically have less than 10 employees. Key Industry Trends The consulting industry is growing for two key reasons. One is that demand for consulting services is increasing as companies downsize and contract out work that was historically done in-house. Corporate downsizing has also resulted in many managers being laid off. It is difficult for many of these people to find similar employment and as a result, many of these managers start their own businesses. Approximately 10% become consultants, many providing consulting services to the firms they just left. Those who start other types of businesses may require specialized consulting services to improve their chances of success. Therefore corporate downsizing has resulted in an increase both in the supply of, and demand for, consulting services. The number of business starts in North Creek has risen 10% annually over the last several years. Approximately 100 new businesses with be started in the area in 1997. This trend is projected to continue for at least another 5 years. Industry Outlook With the continued economic and political uncertainty in this province, the demand for consulting services will grow as many companies are reluctant to hire additional employees. More and more work will be contracted out to outside consultants as companies maintain tight control over labour costs. This trend is also true in the government sector which is under increasing pressure to reduce costs by reducing their employment levels. While the number of business starts has increased so have the number of bankruptcies. Approximately seven out of 10 new businesses will fail within the first two years of operation, primarily due to poor management. Some people who start new businesses lack basic business skills. The demand for small business training and assistance will grow as these entrepreneurs seek the assistance they require in order to reduce their risk of business failure. Marketing Strategy Target Markets Our target markets will be small and medium sized new and existing businesses in the surrounding region. We will also submit proposals in response to any Request for Proposals we receive as well as for any relevant provincial and federal government contracts. Description of Key Competitors There are a total of 34 consulting firms in North Creek, British Columbia. Only 14 of these consulting firms offer services similar to Business Success Consulting. The other 20 consulting firms in the region specialize in other areas of consulting such as employee benefits, training, marketing, information technology, health care or forestry. There are four large consulting firms (more than 30 employees) that offer consulting services to small and medium sized businesses. However, these large firms cannot cost effectively service this market due to high overhead and labour costs. Small and medium sized businesses usually cannot afford the high hourly fees charged by these firms. Business from this target market does not represent a significant portion of the revenues generated by these four large firms which all specialize in other areas of consulting. There are 10 smaller consulting firms (less than five employees) that offer consultiing services similar to Business Success Consulting. However, none of these firms  specializes in consulting to small and medium sized businesses. All 10 firms offer a wide range of consulting services. The majority (70%) of these firms are operated by people who have been laid off from large firms and who have limited consulting experience and qualifications. Analysis of Competitive Position Business Success Consulting will be the only consulting firm in the region specializing in providing consulting services to small and medium sized businesses. Business Success Consulting has a competitive advantage in this area due to the excellent consulting experience of Mark B. Assets. Mr. Assets is a Certified Management Consultant with 15 years consulting experience, including 10 years focussing on small business consulting. However, as a new business, it may take time to establish a strong client base and develop a reputation as a small business specialist. Mr. Assets already has an excellent reputation in this area and Smith and Smith, his former employer, will redirect any of this type of business to Mr. Assets new firm. Pricing Strategy Business Success Consulting services will be priced competitively with other small consulting firms. Typically the fees charged by small firms are much lower than those charged by the large firms due to lower overhead costs. Our fees will be based on several factors including the time and resources needed to complete a project, overhead costs, and the fees charged by other competitive consulting firms. Our hourly rates average $90.00 per hour compared to $180.00 per hour for the large consulting firms. Our hourly fees will remain the same for all projects. However, total project costs will vary depending on the time needed to complete the project as well as the direct expenses incurred as part of the project.

On The Waterfront, Terry Malloy :: Movie, Film Analysis

Terry Malloy as a â€Å"Hero†   Ã‚  Ã‚  Ã‚  Ã‚  When Terry Malloy was first introduced, he did not make any indications that he would strive for the respect that he gained throughout the story. His tough-guy behavior and compassionate attitude has made him what he is: a hero. He never revealed what he was truly made of or what he was capable of. He always had low self-esteem about himself—repeatedly calling himself a â€Å"bum.† Despite his stubbornness to change and his ignorance to others, Malloy proves himself by doing what he knows is right to be a true hero.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the whole film, Malloy displayed himself as a bum. He rarely works, and he is a has-been boxer. Others occasionally criticize him about his boxing career; explaining to him that he was no good. Because a lot of the criticism got to Terry’s head, he was unable to associate with others. This proves so with the relationship he has with Edie Doyle. He is barely able to hold the relationship with Edie, even though she is the one whom Terry loves so much. Up to this point, Malloy does not display himself as a hero, or even close to being one.   Ã‚  Ã‚  Ã‚  Ã‚  When Malloy put himself to the test, he rarely came out successful. This all changed when he saw the death of his brother, Charlie the Gent. Malloy decided to stand up for what he knew was right and went to speak with Johnny Friendly face to face. As the scene unfolded, the depiction of Malloy being a hero was relevant. He stood up for his brother, and his girlfriend. He knew what the outcome would be if he confronted the â€Å"hoods,† yet he did what he had to do for the people on the dock, and above all, for the people he cared about the most; and for this, he gained the respect and loyalty that he deserved.   Ã‚  Ã‚  Ã‚  Ã‚  As the film progressed, Malloy’s character seemed to have changed. He became more sensitive towards Edie, and he stuck with his wits and testified against his own former friends, â€Å"the hoods.† But with every good thing, there must be something bad that comes out of it. When Malloy lost the respect of his co-workers and friends by testifying against the hoods, he became a target for blame that the people of the town needed to show that they were still behind the hoods. Yet when Malloy went on the dock and professed what he truly thought of Friendly and the others, the people of the town realized that what Terry was saying is correct, and they eventually regained there respect for Terry.